Most people searching for a cash buyer assume it means accepting a discount. It doesn't have to. Howsold connects your property with multiple pre-qualified cash buyers and investors who bid competitively. You get the speed and certainty of a cash sale — without sacrificing your sale price to a single company making a low offer.
Indicative estimate only · No obligation · No commitment
Our AI-powered tool analyses live sold prices and local market data to give you an indicative estimate.
Indicative estimate only. Based on comparable sold prices and AI analysis — AI can make mistakes. Not a formal valuation or professional appraisal.
When most people search for a cash buyer, they find quick-buy companies — firms that offer to purchase your property directly, usually within a few weeks. The catch: they typically offer 15–20% below market value. On a £250,000 property, that's up to £50,000 less than what your property may be worth. They can offer speed because they're paying themselves a significant discount.
Howsold works differently. Instead of one company making a single low offer, we connect your property with multiple pre-qualified cash buyers and investors who bid against each other through our auction process. Competition drives the price toward what the market is genuinely willing to pay — not what a single buyer wants to pay.
The result: you can get the speed and certainty that cash buyers provide, combined with competitive market pricing and zero seller fees. The buyer is committed from day one via a reservation fee. We target completion within 56 days. Individual results will vary.
Howsold gives you the three things that matter when selling: a price driven by genuine competition, a buyer who is financially committed, and a target timeline you can plan around. All with zero seller fees.
Property Redress Scheme member. Individual results vary.
Get a Free Estimate →¹ ~26% of UK private treaty sales fell through in 2025 (Quick Move Now). Auction reservation terms require buyers to commit financially before proceeding. † Based on Howsold sales to date. Past performance is not a guarantee of future results.
Not a company that buys your house at a discount. An estate agency that brings multiple cash buyers to compete for it.
Quick-buy companies make one offer, well below market value. Howsold brings multiple buyers together. Competition drives the price toward what the market will genuinely pay. Individual results vary.
No listing fee, no commission, no hidden charges. On a £250,000 sale versus a 1.5% agent, that's potentially £4,500+ more in your pocket. The buyer pays the reservation fee.
The winning buyer pays a non-refundable reservation fee (typically 4.5% inc VAT, minimum £6,600). They have real financial skin in the game. This is designed to dramatically reduce the risk of the sale falling through.
Cash buyers in our network can move quickly — no mortgage to arrange, no chain to manage. We target exchange and completion within 56 days. Individual timelines may vary.
We don't list and wait. The moment you instruct us, we contact our network of pre-qualified cash buyers and investors. Over 70% of our properties attract a buyer before auction day.
Unlike traditional 28-day auctions, our 56-day window means mortgage buyers can also bid. This widens the buyer pool beyond just cash investors, which can help drive a more competitive price.
Use our free estimate tool or call 0151 203 8283. We'll give you an honest indicative valuation and explain how the auction process works. No obligation, no pressure, no inflated promises.
Your property is listed and we contact our pre-qualified cash buyer and investor network the same day. The fixed auction date creates urgency. Over 70% of our properties attract interest before auction day.
Multiple buyers compete. The winning buyer pays a reservation fee and is committed from day one. We target exchange and completion within 56 days. Zero seller fees. Individual timelines may vary.
Illustrative figures based on stated assumptions. Not financial advice. Individual results will vary.
| Quick-Buy Cash Company | Traditional Estate Agent | HOWSOLD | |
|---|---|---|---|
| Typical offer/sale price | ~£200,000–£212,500 (15–20% below) | ~£250,000 (if it sells) | Competitive bidding result |
| Seller fees | Often £0 (built into discount) | £3,750–£6,000 (1.5–2% + VAT) | £0 |
| Timeline | 4–8 weeks | 20+ weeks average | Target 56 days |
| Buyer committed? | Yes | No — can walk any time | Yes — reservation fee paid |
| Fall-through risk | Very low | ~26% nationally | Reduced by reservation fee |
| Price mechanism | Single company sets price | Single buyer negotiates | Multiple buyers compete |
| Illustrative net proceeds¹ | ~£200,000–£212,500 | ~£244,000 after fees (if it sells) | Market price + £0 fees |
Sellers remain responsible for their own legal/conveyancing costs (typically £1,000–£2,500). Howsold fees are £0. Individual results vary. Not financial advice.
¹ Illustrative only on a £250,000 property. Quick-buy assumed at 15–20% below market. Agent at 1.5% + VAT. Individual results will vary. Not financial advice.
The Modern Method of Auction is a conditional online property auction used across the UK. Unlike traditional 28-day auctions, it allows both cash and mortgage buyers to participate — widening the buyer pool and increasing competition.
For sellers who want a cash buyer, MMA is the best of both worlds. Many of our buyers are cash-ready investors who can complete quickly. But instead of one of them making you a discounted offer, they compete against each other. The result is a price driven by genuine market demand, a committed buyer from day one, and a target completion timeline significantly faster than private treaty.
Cash buyers compete — you don't accept a discount Multiple cash-ready buyers bid against each other. Competition drives price up. You're not at the mercy of a single company's offer.
Reservation fee locks the buyer in The winning buyer pays 4.5% inc VAT (minimum £6,600) upfront. This non-refundable fee is designed to prevent the buyer walking away — giving you the certainty that cash-buyer sales are known for.
56-day target — faster than private treaty With cash buyers, there's no mortgage to arrange and often no chain. We target exchange and completion within 56 days. Individual timelines may vary.
Mortgage buyers can participate too The 56-day window means mortgage buyers can also bid. More buyers competing = potentially higher prices. You get the widest possible pool.
No. Howsold is not a company that buys your property directly. We are an estate agency that uses the Modern Method of Auction to connect your property with multiple pre-qualified buyers — many of whom are cash buyers and investors. The difference is that instead of one company making a single discounted offer, multiple buyers compete for your property. This competitive process can help drive the price toward genuine market value rather than the 15–20% discount that quick-buy companies typically offer. Individual results will vary.
When multiple cash buyers compete for your property through our auction process, the price is driven by genuine market demand rather than a single buyer's opening offer. Combined with zero Howsold seller fees, your net proceeds may be higher than with a traditional estate agent — though individual results will vary and are not guaranteed.
Cash buyers can typically move faster than mortgage buyers because there is no lender approval process, no survey required by the lender, and no chain. We target exchange and completion within 56 days from a buyer reserving the property. Individual timelines can vary depending on legal factors and both parties' readiness.
Zero Howsold fees. The buyer pays the reservation fee (4.5% inc VAT or £6,600 minimum), not you. Sellers remain responsible for their own legal and conveyancing costs, typically £1,000–£2,500. Everything is confirmed in writing before you sign anything.
Yes. The Modern Method of Auction allows both cash and mortgage buyers to bid. The 56-day completion window gives mortgage buyers time to arrange finance. This means you access a wider pool of buyers than a cash-only auction, which can help drive a more competitive price.
If bidding doesn't reach your reserve price and no pre-auction offer suits you, the property doesn't sell and you pay Howsold nothing. We can re-run in the following month's auction with any adjustments discussed beforehand.
Yes. We are members of the Property Redress Scheme. Finance introductions via Melius (FCA-authorised) — a referral fee will apply if a referral is made, and will be disclosed to you. Howsold is a trading name of Latomus Capital Limited (Company No. 15497250), registered in England & Wales.
Not a discounted cash offer. An honest, indicative estimate based on comparable sold prices. No obligation.
Our AI-powered tool analyses live sold prices and local market data to give you an indicative estimate.
Indicative estimate only. Based on comparable sold prices and AI analysis — AI can make mistakes. Not a formal valuation or professional appraisal.